Philosophy - Plato Essay Example | Topics and Well Written Essays - 1250 words

Philosophy - Plato - Essay Example Its democracy was on its knees. There was rampant political selfishness in the great City and this greatly angered Plato. He saw justice as the only true remedy to all of the city’s and the entire country’s problems Self satisfaction was rampant owing to the popularity of the Sophistic teachings that dwelled on self satisfaction that turned the society into largely individualistic people. Most people were running for public offices to achieve their own selfish gains and this eventually divided the city into two groups of the haves and the have nots. The culture of individualism became his main target for attacks in his works.Cephalus established the traditional theory of justice. He viewed justice as speaking the truth and paying one’s debt. He viewed justice as identifying with the right conduct. According to Polemarchus, justice consists in giving what is proper to him. He viewed it simply as doing good to friends and harm to enemies. These two views were criticized to great lengths by Plato. He criticized Cephalus’ theory with the view that there may be cases in which his preferred formula may violate the spirit of right; hence it cannot be taken as a sound universal life principal. He poked holes in Polemarchus’ theory by asking hoe this could be applied in a case whereby the friend is only a friend in seeming but in reality was an enemy. He wondered what would happen in this scenario. He concluded that if justice is determined by the relations between two individuals it promoted individualistic principles and ignores the rest of the society. In the allegory of the cave, Plato proposes a group of prisoners that have been bound in the cave all their lives only being able to see the cave walls. The only light is from a fire at the top of the cave. A path runs above and behind them separating them from the fire. People passing by the path have their shadows cast onto the wall viewed by the

How should other areas of DE Mar(marketing, finance, personnel) Essay

How should other areas of DE Mar(marketing, finance, personnel) support its product strategy.. And how should each of the 10 OM decisions be managed to ensure - Essay Example There are many examples f good promotional techniques, and I will go over some f them in this article. A good time to offer special sales is before and during the busy time f your business year. In De Mar, we see this in retail all the time. There are spring sales, summer sales, fall sales, winter sales, white sales, close out sales, inventory sales and on and on. What's really happening here is that companies want to excite you about coming in and taking advantage f price reductions they are offering. Also, if they are heavy on inventory or out-of-style garments, they want to get rid f them and will do so at a reduced rate. You can have sales too. Let's use the example f an air conditioning contractor. Prior to summer, you can offer reduced rates on cooling systems for homeowners. By doing so, you cause people to think about those systems ahead f time. We all know that you are not going to reduce the prices very much in the dead f summer. Also, people know they may have to wait during the summer because it's a busy time, and this way they can be ready for summer and save money as we ll. Efficient customers' caring policy and service department, De Mar can offer to check systems. Tell homeowners you will come out, check their heating and cooling systems, provide general service and repair any needed components. Your price to come out and perform this service should be purposely reduced from your normal rate to attract attention. This also helps to increase business during slower times and even out your business cycle. If you offer service contracts, you can sign up homeowners at certain times f the year and at a special rate. You'll notice that when you purchase an appliance these days, they offer service or extended warranty contracts at very low rates. You would be amazed at the number f people that take those contracts, and the amount f money it generates for the business. The customer just purchased something at a reduced or sale price and for just a few more dollars the customer can have an extended warranty. Most f us accept the offer, and those extra dollars help to bring the profitability f the sale up. You are probably asking yourself, what about the warranty If something happens, a company could spend all kinds f money fixing the problems under the warranty. This is where quality products, construction or services play an important role. Having an open house, mini trade show, buffet lunch or other events at your location is also very effective. Asking contractors to attend and see the products demonstrated or explained by manufacturers' representatives while they have lunch really works. They get a chance to see your company and services in action. Additionally, most manufacturers will help sponsor the lunch in order to be invited. Done correctly, it is possible to stage such an event and have it totally paid for by others. Companies have invited homeowners to "How To" sessions conducted after working hours, and they have been very