Tuesday, May 26, 2020

An Overview of the Maker Movement †What is It, and Why Now [Part 2] Hult Blog

â€Å"I do not think that there is any thrill that can go through the human heart like that felt by the inventor as he sees some creation of his brain unfolding to success†¦such emotions make a man forget food, sleep, friends, love, everything.† – Nikolai Tesla In part one of the  Maker Movement overview, we took a close look at the first driver of the movement, access to global markets. Now, let’s take a look at the remaining three, as we begin to break down why the movement has become a global business phenomena. 2. Proliferation of cheap, powerful, easy to use tools For people designing physical products, the prices of the tools of the trade have fallen profoundly. When I was an engineering student (back in the day), 3D CAD software was priced as high as $50K per license. Today, open source 3D CAD software is freely available. Companies like Autodesk have made their software very affordable for micro-entrepreneurs and engineer-designers, but it’s not the only. GrabCAD enables mechanical system designers to source 3D models of key components that serve as the foundation of their systems, all from a global community of designers. What does this mean exactly? It means that engineers can tap into a network of fellow designers in order to build their products faster than ever before. Until now, software had been one of the largest barriers to using 3D printers. That is no longer the case. Designers can use Adobe  software to  design 3D models, and then send them to a local 3D printer—or an online 3D printer with outsourcing capability. Recently, the company announced that it will also integrate 3D printing in  Photoshop CC. In my day, 3D printers cost many hundreds of thousands to over a million dollars, limiting their use to a select few. Just a few years ago, 3D printers became mainstream (you can now buy one at Staples). And this year, on the exhibit floor of the International Consumer Electronics Show in Las Vegas, for the first time ever, a section of the exhibit hall was entirely dedicated to 3D printers. Leading 3D printer producers include open system pioneer MakerBot, now part of Statasys, and 3D Systems and RoBo3D. Or, perhaps there’s something you want to scan before printing? Matterform has created a 3D scanner, making it easy to replicate objects by scanning and printing them. But designers, engineers, and makers of all kind don’t need a printer if they don’t really want one. Companies like CloudFab  allow makers to upload their designs into the cloud, which links them to an ecosystem of hundreds of global 3D printing companies that specialize in a wide range of products and materials. Designers can choose the company through which theyd like to print by searching for their ideal vendor mix of experience and quality.      Some ventures offer more than just tools. Shapeways â€Å"helps make and sell things,† from really small items (think a ring), to larger ones (try a chair), with more than 30 material options. The company essentially serves as a one-stop shop: it offers 3D software for designing, the hardware needed to print designs, and a virtual store through which to sell items. To date, it has printed more than 1,000,000 products, and serves 10,000 independently run shops. Quirky (â€Å"products invented by real people†) provides similar capabilities to inventors in the consumer products space, matching their inventions with category subject matter experts and specialists in market research, manufacturing and sales. 3. Widespread availability of â€Å"maker spaces† and mentors There are two challenges that makers face as they begin the creation process: a physical place in which to build, and a â€Å"coach† of sorts to help them through what can be a complex process. TechShop helps to solve both of these problems by providing maker space on a national level, thereby facilitating maker communities where knowledge distribution and transfers can easily take place. There are also countless community-centric maker spaces like the Artisans Asylum in Somerville, Massachusetts. The non-profit organization furnishes education, tools, and workspaces to empower hobbyists, artists, and early stage entrepreneurs, to create on large or small scales. The organization’s goal? To help make the world a place where sincere, creative individuals are able to give form to their ideas. Betaspring, a mentorship-driven start up accelerator, was named this year among the top 15 start-up accelerators in the world. It has the distinction of having â€Å"accelerated† more hardware/physical technology companies than any other accelerator in America. (Disclosure: I serve as a mentor at Betaspring.) A year ago they began building on their increasing momentum by expanding their program, and adding new resources, including a â€Å"Maker-in-Residence,† â€Å"Maker Fellow Program,† and a small maker shop onsite in collaboration with Inventables, which offers a â€Å"Designers Hardware Store,† giving easier access to individuals and small teams seeking to source materials for reasonable prices. 4. Historically unprecedented access to capital Crowdfunding has been a huge catalyst in the surge of the Maker Movement. Instead of seeking one, or a handful of funders, makers now have access to many, many more, thanks to the Internet. Kickstarter, a crowdfunding platform, recently celebrated a significant milestone: it provided its billionth dollar of funding. Many companies that have received funding through it—and the myriad of other crowdfunding sites—are also categorized as makers. Some Kickstarter beneficiaries includes Gustin, the San Francisco-based maker of high-end Selvedge Denim, as well as Pebble, the â€Å"smartwatch† maker, and OUYA, the multi-platform console that can play games developed for Xbox, Sony Play Station, Wii and Nintendo on a single console. In 2013, there were a record 31 Consumer Electronics Hardware funding deals, with over $900M USD invested in devices such as the GoPro Extreme-Sports camera, the Nest Thermostat, and the Roku streaming media player. This is double the approximately $450M invested in this category in 2012, and there are early signs of even higher growth in 2014. All this signals that the Maker Movement is moving full speed ahead to revolutionize business, as we know it. In fact, some argue it already has. In my experience, and I’ve got just a bit, I’ve never witnessed a time as exciting as this one in which anything is possible. The number of global resources, and the technology that provides easy access, is empowering innovators of all types to nurture their ideas into reality. You could even say that all of us, on some level, are makers. But this also means that we all have a greater stake—and responsibility—in supporting sustainable innovation efforts that will make the world a better place for generations of makers to come. Make the most of what your career has to offer with a Masters in International Business from Hult. To learn more, take a look at our blog 7 steps to working out what you want and how to get it, or give your employability a huge boost with an MBA in international business. Download a brochure or get in touch today to find out how Hult can help you to explore everything about the business world, the future, and yourself. Related posts News Building success: Dual Degree students win at USASBE Community How going beyond business at Hult helped me launch my company Admissions Accepted Students Weekend: A weekend to remember Careers Career mapping: How to become an executive in the next 5 years 0 Thought leadership How to prepare for an uncertain future in a world of AI News Is mail a dying form for businesses and marketing? Instagram Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021 Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021"> During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . Happy New Year, Hultians! . Happy New Year, Hultians! .

Saturday, May 16, 2020

The Great Gatsby By F. Scott Fitzgerald - 1122 Words

The Fresh Prince of West Egg Yo Halla The American dream is a desire to grow one’s domain over more materialistic areas through hard work. In the book, The Great Gatsby by F. Scott Fitzgerald, this common strivation during the 1920’s dramatizes becomes salient role.Two of the book’s main characters, Nick and Gatsby, have opposite goals to satisfy themselves. Fitzgerald utilizes the motif of the American dream to express the theme concerning the hollowness of this idea by using Gatsby to symbolize it and using Nick to express Fitzgerald s own views on the subject. Gatsby’s lifestyle to some seems to be utterly and definitely perfect and well rounded. People who have a feint knowledge of who this man is say that he is powerful, wealthy,†¦show more content†¦He describes his house in the novel as, â€Å"My own house was an eye-sore,but it was a small eye-sore and it had been overlooked, so I had a view of the water, a partial view of my neighbor’s lawn and the consoling proximity of millionaires - all for eighty dollars a month† (9). The way that Nick so delicately lays out his home for the reader makes it sound like he is fine with his establishment, but not with his big-headed neighbors. Nick directly reflects how Fitzgerald feels about rich snobs. Nick even overhears some party guests gossip begins about him: â€Å"One time he killed a man who had found out that he was the nephew to Von Hindenburg and second cousin to the devil† (65). The amount of people that Gatsby doesn’t know that are in his house partying makes it sound ridiculous to the reader. Fitzgerald sets the scene withdrawing the idea that people infected by this endless dream base their status upon wealth and property before even making a full deduction of character unbiased of rumors. Tons of people show up to these ‘classy’ parties and this allows Gatsby to flex his wealth by amusing them. Nick is not impressed: There was music from my neighbor s house through the summer nights. In his blue gardens men and girls came and went like moths among the whisperings and the champagne and the stars. At high tide in the afternoon I watched his guests diving from the tower of his

Wednesday, May 6, 2020

The Evolution of Film-Making Technology - 1417 Words

Film Industry has been expansively affected by the changes in technology. The mechanical and digital innovations give cause to the influence of equipment, distribution and the way in which films are made and consumed. New trends shape directors and filmmakers to expand creatively towards telling stories in motions. The film industry has developed to one of the most important tools of communication, its cause so powerful affecting the way individuals and societies think, act and behave. Among the new Era approaching film, and seeing celluloid film fade is that of the Digital Era and a camera that saw celluloid films passing hastened. The cinematographic camera industry emerged in fact more than 100 years ago, it was only until recently that significant digital changes took place, apart from minimal technological improvements. Before the invention of digital cameras the main medium for shooting a movie was on celluloid film in which the quality of the image was very high from the beginning. However these cameras had some inconveniences. The cinematographer would have to set the lighting and frame to the directors vision and make sure that it was right. He could not see immediately if the scene was shot as desired and this caused the workflow to be very complex and time consuming which most producers would see limited. The developing, processing, transferring, editing and conforming the film normally took a day and the director along with the cinematographer would sitShow MoreRelatedFilm Review On The Film Cinema 1673 Words   |  7 PagesThroughout the history of cinema, a never-ending evolution in technological progression – paired with filmmakers’ resourcefulness and ingenuity – allowed for the development of style and encouraged a more involved craft, thus giving individual films a specific personality which therefore eased the process of discerning which piece of cinema was created by which filmmaker. Because of the progress made in film technology, especially early on, certain aspects of filmmaking that once were inconceivableRead MoreTechnological Evolution in the Film Industry Essay701 Words   |  3 Pageschanging. With that, the development of motion picture complexity has changed the film industry by a continuing technological evolution. It is evident that films have changed significantly over the last 100 years. The intricacy of filmmaking technology has rapidly progressed, allowing creative potential for filmmakers. Films are often due to technological advances, or even to reintroduce a classic story. Some examples of films that have been remade include Sc arface (1932), remade in 1983, and The MagnificentRead MoreThe Blu Ray Disc1456 Words   |  6 PagesIntroduction An emergence roadmapping process is crucial to managers and policy makers taken decisions about which technologies it should be or it should not be developed, despite the uncertain trends of the market. This report aims to address the emergence roadmapping of the Blu-ray disc. It will be structured in the three essential parts: the development of this technology, the environment involved and its initial market and competitors. The first part describes the technological developmentRead MoreThe Evoluation of Media Essay563 Words   |  3 Pagesremoved to the media my parents accessed many years ago. I have been long fascinated by the way media has developed around me and the role I play in the evolution of it. Production of digital media not only excites me, but challenges my very being as I am only a minor part in an ever developing media world. The evolution of media stemming from technologies and innovations which are changed, adapted and evolved everyday brings a whole new level of relevance to the core of the course. The many facets ofRead MoreThe Cultural Context and Evolution of the Telephone963 Words   |  4 Pagesï » ¿The Cultural Context and Evolution of the Telephone It is common knowledge that the telephone was invented by Alexander Graham Bell in 1876 and that Bell was awarded the patent after a race (and legal battle) with Elisha Gray of the Western Electric Telegraph Company; what is less well-known is the cultural context that enabled the invention or the effect that the telephone eventually had on modern life. This paper places the invention of the telephone into context and explores the relationshipRead MoreEssay on Special Effects: Simulation in Cinema by Temengua Trifonova1084 Words   |  5 Pagesthat, in a world where pluralism, an ability to engage in any culture, is more widely practiced than ever before thanks to technology, mainstream media has become so limited. 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Digital cinema, while making use of new and different technologies such as animation, is the next step in the evolution of film. Contrary to what certain theorists believe, it is the most efficient and most artistically inclined way to create films as it offers a world of possibilities. This is elaborated on in â€Å"DigitalRead MoreThe Importance Of Fairy Tales1065 Words   |  5 Pageslisteners were extremely important to them, because the response of the listens helped to form the genre (â€Å"Why Fairy Tales Stick: The Evolutions and Relevance of a Genre† 17). The media has played an enormous role in the relevancy of fairy tales. The characters of these stories have visual representations now through device such as painting, photography, radio, and film. They each have a certain look that has expected when the characters are used in different adaptions. While, word of mouth to spread

Tuesday, May 5, 2020

Classical Conditioning and Associative Strength free essay sample

The experiment conducted was a 22 within subjects experiment. The 2 cue types were over-expectation and control whereas the 2 independent variables were salience. Subjects were randomly presented varying levels of salient stimuli in the form of food pictures. These pictures were then to be associated with an allergy score between 1 and 9. In the next phase, the subjects were given each cue type 8 times along with some filler cues arranged to some simple rules. The allergy ratings were also to be determined by the subject. The third phase combined the stimuli into a compound CS conditioning and subjects were asked to determine the allergy rating. The test phase involved participants being shown each of the previous foods one at a time. They would then determine the allergic reaction rating. Overall, the results of the experiment used an analysis of variables to show that the likelihood rating for the high salience cues were, on average, lower than those of the lower salience. A significant main effect with cue-type was found, indicating an over-expectation effect, of F(1,271)=25.  758, plt;0. 001. This means that participants rated the compound cues in phase 3 as less allergenic than those that were elementally reinforced in phase 3. While there was no significant difference found between the elementally reinforced stimulus cues I and J (pgt;0. 05), there was found to be a significant difference between the compound cases involving stimulus cues B and F (plt;0. 05). Question 2: With compound CS, the associative strength is now dependant on the combined associative strength of all stimuli present and the total amount of learning. Generally in the Rescorla-Wagner model, conditioning is dependent on how effectively surprising an unconditioned stimulus is. With compound conditioned stimuli, this characterisation of surprise is altered. Instead of just a single CS being linked to a US, it is now the combined effects of all stimuli present which collectively predict the US. Over-expectation occurs when the collective associative strength of the various CS is greater than the total capacity to learn. To use the equation, ? V= (? -V) Note: We ignore ? and assume it a constant. The value of V would be  greater than ?. This occurs when the stimuli have been well presented and the associative strength of each individual stimulus is quite high. Because of this, when the target cue for, which the stimuli are conditioned for, is presented the subject expects the combined response of each individual stimulus. When the subject only receives the normal amount of reinforcement, it begins to expect less until there is no mor e association that can be gained from the combined effects of the condition stimuli. To use an analogy, a mouse is conditioned separately with a tone and a flashing light. Each of these stimuli provides one piece of cheese, with the mouse salivating when each stimulus is presented. If both the stimuli are presented together, the mouse expects two pieces of cheese and will salivate more than usual. However, only one piece of cheese is presented. As a result, the mouse begins to expect less of the compound stimuli until no further association can be gained. This consequently lowers the overall association by a certain rate until the total combined association is at total learning potential. Question 3: To get the over-expectation result, we must first have two fully conditioned CS’s which were separately conditioned. For example, let us use the A+ and B+ case. If we fully conditioned A+ and B+ separately, that means the associative strength of both would be 100%. Now, when we combine these two into a compound CS, the Rescorla-Wagner model states that the overall associative strength of the compound CS is equal to the sum of the all the stimuli presented in the compound trial. So with A+ and B+, their total associative strength would be 200%. However, the Rescorla-Wagner model only allows the maximum value of associative strength that can be conditioned to be 100%. The case of A+ and B+ is twice as much as this maximum value. Therefore, after repeated trials of the compound stimulus of A+B+ being paired with their US, the Rescorla-Wagner model predicts that the total associative strength of 200% will fall at the rate of their salience until it reaches a strength of 100%, the maximum level which can be conditioned. To show how an extinction event of a fully conditioned CS operates in the Rescorla-Wagner model. ?V= (? -V) Note: We ignore ? and assume it a constant. With a fully conditioned CS, ? , the total amount of learning, would be 0 as there is no more possible connection to make with a fully conditioned CS. V would be 100% as all possible learning has been made. Therefore, ? V=-? would be what is left over. This means that, in extinction, the rate at which the association strength, ? V, is lost at is –?, the salience. Now, in the case of B+, it was a much more salient stimulus whereas F+ was a lower salient stimulus. Therefore, B would be lost at a faster rate than F. This is shown in the results with the likelihood rating of B being lower than that of F. Therefore, salience of each individual stimulus not only effects how fast the rate of association is increased but also determines, in the case of the over-expectation scenario, how fast the association of each individual, fully co nditioned stimulus is lost.